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Lee Dong-hwi: The AI Innovator Redefining Celebrity Branding and Digital Protection In South Korea’s fast-moving entertainment landscape, the spotlight often falls on actors, idols, and influencers. But recently, attention has shifted to a different kind of rising figure — Lee Dong-hwi, the younger brother of actor and global heartthrob Cha Eun-woo. With a background in media, advertising, and artificial intelligence, Lee is carving out a distinct identity in the world of tech innovation. His appearance at the AI Summit Seoul & Expo 2025 marked a turning point, revealing him not as “Cha Eun-woo’s brother,” but as a serious researcher and AI developer with projects that could reshape digital branding, data analysis, and how celebrities interact with their audience. A Quiet Biography: Education, Early Career, and Path to AI ๐ณ๐๐ ๐ซ๐๐๐-๐๐๐ was born and raised in South Korea, part of a family that would later see global recognition through his older brother’s succes...